• Nine has acquired the broadcasting rights for the next five Olympics starting in 2024
  • Marketing expert suggests the broadcaster made an error
  • IOC enforces strict rules regarding the usage of the Olympic rings




Channel Nine may be contacted by the International Olympic Committee (IOC) after a vigilant TikTok user pointed out that the network appears to be utilizing a modified version of the iconic Olympic rings logo.

Nine secured broadcasting rights for the following five Olympic Games from Channel 7, beginning with the Paris 2024 Olympics, for a total of $305 million in cash and $10 million in advertising credits.

Full coverage of the Paris Olympics will be accessible on the free-to-air Nine network, as well as on its streaming service 9Now and the paid platform Stan.

Marketing specialist Kiandra Trickett, known as The Original Kiki on social media, recently highlighted that Nine might be using an unauthorized, modified rendition of the Olympic rings.

This image is displayed on the welcome screen of the 9Now app, available on various devices including mobile phones, computers, and smart TVs.

‘Did I just miss an Olympic ring re-brand?’ she stated in her TikTok post.

She showcased various historical versions of the logo to illustrate her point.

Created by Pierre de Coubertin, the rings symbolize the unity of the Olympic Movement, featuring five interconnected circles in blue, yellow, black, green, and red.

The welcome screen to the 9Now app that shows the incorrect version of the Olympic rings

The welcome screen to the 9Now app that shows the incorrect version of the Olympic rings

Marketing professional Kiandra Trickett revealed the incorrect use of the Olympic rings on social media platform TikTok

Marketing professional Kiandra Trickett revealed the incorrect use of the Olympic rings on social media platform TikTok

The correct version of the Olympic rings as featured on the Eiffel Tower in Paris

The correct version of the Olympic rings as featured on the Eiffel Tower in Paris

The rings represent the unity of the five continents and the collective gathering of athletes at the Olympic Games. Initially introduced in 1913, the rings first appeared on the Olympic flag in 1914 and had their official debut in the Games in 1920.

The design has remained unchanged since its introduction in 1914, with a brief exception from 1986 to 2010 when white spaces were included at the connections of each circle.

This design was officially retired in 2010, reverting to the original.

Trickett then presented the 9Now version, which shows a different linking style between the rings compared to the IOC’s official guidelines.

The IOC’s guidelines specify that each ring should interlace behind and in front of its neighbors, whereas the 9Now version displays each ring entirely in front of or behind its neighbor, lacking the interlaced effect.

Additionally, the rings in the 9Now version are thinner than those prescribed by the IOC.

‘What is this? What is that?’ Trickett exclaimed, highlighting the discrepancies.

‘I believe your designer has simply created five circles that are not the logo.’

‘I’ve been pondering over this for the past couple of days, wondering what the problem is.’

‘Now that I’ve seen it up close, it’s clear. Whether it’s an issue of rights, I feel like this shouldn’t be permissible.’

Pictured: The seven different versions of the Olympic rings that the IOC has authorized for use in 2024

Pictured: The seven different versions of the Olympic rings that the IOC has authorized for use in 2024

The Olympics used an alternative version of the rings between 1986 and 2010, which featured gaps at the linking points

The Olympics used an alternative version of the rings between 1986 and 2010, which featured gaps at the linking points

There are seven authorized versions of the Olympic rings recognized by the IOC, including various single color and monochrome variations, none of which resemble the rings currently shown on the 9Now app.

The media guidelines for the 2024 Paris Olympics stipulate, ‘The Olympic rings must not be altered in any manner’ and include extensive examples of prohibited modifications.

Trickett’s followers expressed shock at her findings; however, some noted that the error is only present on the introductory screen and not within the app itself.

‘The 9Now app icon on my Samsung TV displays the accurate logo with interlocking rings,’ one user commented.

‘Mine appears correctly on the 9Now app, but the welcome page shows the incorrect version,’ another user added.

Daily Mail Australia has reached out to Channel Nine for a response.

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